Adele announces “30”, her first album in six years

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Almost six years to the day since the release of her previous hit album, Adele will make her long-awaited return to the music industry with a new album on November 19, she announced on social media Wednesday.

Entitled “30”, in keeping with her previous LPs “19”, “21” and “25” – for the ages Adele was writing them – the singer, now 33, said in a statement that the album came out of “the most eventful period of my life.

In 2019, Adele filed for divorce from her two-year-old husband, charity executive Simon Konecki. The couple have a young son.

“I’ve learned a lot of home truths about myself along the way,” Adele wrote in her ad.

She compared the music to “this friend who, no matter what, inquired about me even though I had stopped caring for them because I had become so consumed with my own grief”, adding, “I have meticulously rebuilt my home and my heart since then and this album tells it.

“30” will be preceded Thursday evening – at midnight in the UK – by a single, “Easy on Me”, produced by Greg Kurstin, who collaborated with the singer on “Hello,” the main song of “25”, in 2015.

Described in a recent cover of Vogue as “a heart-wrenching plea from a piano ballad,” “Easy on Me” premiered by Adele on Instagram on Saturday, and features the lyrics:

“Take it easy with me, baby
I was still a child
Did not have the opportunity to
Feel the world around me.

Yet while Adele’s new music is expected to be some of the most commercially successful of the year, based on her global sales track record, the singer is also managing expectations as she re-enters a new business.

“There is no such thing as a bombastic ‘Hello,’ she told Vogue. “But I don’t want another song like this. This song catapulted me to fame on another level that I don’t want to duplicate.

The track debuted at No. 1 on the Billboard Hot 100 and stayed there for 10 weeks. But streaming – which now accounts for 84% of recorded music revenue in the United States, according to the Recording Industry Association of America – was still catching on. When “25” was released on November 20, 2015, it wasn’t made available on services like Spotify and Apple Music until seven months later, relying instead on traditional sales.

This resulted in a record 3.38 million albums sold in the United States in its first week, nearly a million more than the next best-selling version of the Nielsen / SoundScan era. (The company, now MRC Data, started tracking point-of-sale data in 1991.)

The album “25” has since been 11 times platinum certified and won six Grammys in 2017, making Adele the first artist to sweep the top three categories – Record of the Year, Song of the Year and Album of the Year – twice. (She did the same in 2012, with “21.”)

Unlike previous versions of Adele, “30” is expected to be available on streaming services upon release, although Vogue reported that the singer was “resolved to release it in tangible form,” on CD and vinyl as well. .

Reportedly, the new album will feature collaborations with producers and songwriters Max Martin and Shellback, who worked on Adele’s previous single “Send My Love (to Your New Lover)”; singer-songwriter Tobias Jesso Jr. (“When We Were Young,” 2015); the producer Inflo; and composer and producer Ludwig Goransson, known for his work with Childish Gambino and on films like “Black Panther”.

“I was so fragile when I was writing it that I wanted to work with only a few people,” Adele said in her interview with Vogue, citing Marvin Gaye’s “What’s Going On” as “a very big reference.”

And if the singer’s divorce helped inspire the album, that’s not the only topic, she said. “It was more of me divorcing myself,” Adele explained, invoke “Self-destruction”, “self-reflection” and “self-redemption”.

In recent years, the singer has also taken to training two or three times a day, which has resulted in significant weight loss (“I found that when I was training I had no anxiety ”); hosted “Saturday Night Live” as a non-musical guest; and formed a relationship with LeBron James’ agent, Rich Paul (“I know what I want”).

“I’ve lost a lot of layers, but I’ve also wrapped myself up in new ones,” Adele wrote in her statement Wednesday, “I’ve discovered some genuinely useful and healthy mindsets to lead with, and I feel like to finally get my feelings back, I would go so far as to say that I have never felt so peaceful in my life.


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