Boston, MA The local Cresa office and Margulies Perruzzi (MP) congratulated Rich Bettina, Senior Director of Leasing for Fresenius Medical Care North America (FMC) on being named Director of Real Estate for the Americas by CoreNet New England. Bettina was honored at the CoreNet New England Awards of Excellence gala on May 5eat the Westin Copley Place.
The End User Leadership Award is designed to recognize a North American member of CoreNet Global New England who provides leadership for the success of the corporate real estate industry and their service, team and business . Bettina was nominated by Marc Margulies, FAIA, LEED AP, Director at MP, and Tim Myllykangas, Managing Director at Cresa.
“I have worked closely with Rich since he joined FMC as Director of Transaction Management – Lease Renewals for North America in 2018. It is truly impressive what he has done in such a short time,” Myllykangas said. “Rich has a unique skill set not found in most corporate real estate executives. Beyond basic real estate strategy and portfolio management, he has a strong knowledge and understanding of how to navigate successfully through the many levels of management in a very complex and large organization Quickly maps the landscape of key stakeholders, builds relationships at key levels and proposes a plan to improve strategy, process and measurable business results.
Bettina is an experienced professional with over 30 years of executive-level management experience in North America, Latin America and Asia-Pacific for companies such as FMC, Dell/EMC, Teradyne and IBM. Rich has demonstrated commercial real estate expertise in all aspects of portfolio management, including site expansions and consolidations, rental transactions, project management and facility services.
“Just as the COVID-19 pandemic hit, FMC was in the early stages of completely transforming its 2.6 million square feet of non-clinical workspace under Rich’s leadership,” Margulies said. “Recognizing the huge opportunity presented by dozens of lease expirations and underutilized sites across the United States, Rich assembled a team to study consolidation efficiencies that would simultaneously improve collaboration and flexibility. Pivoting quickly in response to COVID, Rich redirected his team to build consensus among leaders and staff around a completely unassigned, far-remote workplace, dubbed the “Future of Work” at FMC.
Fresenius is the world’s largest integrated provider of products and services for people on dialysis due to chronic kidney disease. As Senior Director of Leasing for North America, Bettina is responsible for over 3,000 clinic and office sites and internal and external teams negotiating 500 leasing transactions per year. Its internal and external teams manage new lease and site research activities, lease renewals, site consolidations and all aspects of disposals across North America. Bettina works directly with all of the company’s leaders, including eight general managers and 40 regional vice presidents with ~30 million s/f across 3,500 locations.
“I am extremely grateful to have had the opportunity to receive this award which was only possible by pairing our Fresenius employees with hand-picked industry partners as part of our Corporate Core team. This core team was formed before the pandemic and initially focused on usability metrics for portfolio optimization,” Bettina said. “The arrival of COVID-19 and its effects on the workplace has allowed this team to shift their priorities and accelerate their efforts towards modeling the future of work under the leadership of our Facilities Director and of company construction, Scott Silva. This team’s drive led them to excel on all fronts, ensuring that our property and facilities teams were well positioned to meet the needs of our people and our business.
Bettina holds a BS from Northeastern University and an MBA in Strategic Business Management from Pace University. An active member of CoreNet New England, Bettina has served on the Board of Directors and as a member of the Real Benefits and Board Liaison Committee. Outside of the office, he is active with Big Brothers Big Sisters of Central Mass./MetroWest.
The following members of the project team have worked with MP and Cresa on Fresenius projects:
Fort Point PM (Cumming)