Nationwide Battle of the Bands Generates $12.3 Million in Economic Impact for Houston, Including More Than $100,000 for Minority Sellers

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Annual showcase supports local community with significant raise for minority-owned businesses

HOUSTON, August 9, 2022 /PRNewswire/ — The Pepsi National Battle of the Bands Presented by Toyota (NBOTB) announced today that it has helped provide more than $100,000 turnover for minority-owned businesses Houston, Texas. NBOTB contracted nine minority-owned businesses for the 2021 edition of the annual Marching Band Showcase, which generated a total of $106,290.56 income for small businesses. NBOTB is proud to support these local minority-owned businesses by contracting with them for various products and services including signage, apparel, catering, and marketing, among others. Partnerships with minority-owned businesses for the NBOTB 2022 event are already underway.

“The National Battle of the Bands is very proud to support local and minority-owned businesses leading up to the competition and during the event,” said Derek Webber, Executive Producer, National Battle of the Bands. “We choose to reinvest in the local economy as much as possible by working and partnering with minority business owners. The idea is to empower families to create more opportunities and help reduce poverty. growing wealth gap in America that disproportionately affects minorities and people of color.”

The Emerging Experience Entrepreneur conference presented by JP Morgan Chaseone of the official NBOTB events, will take place on friday august 26 of 09:001:00 p.m. at the Deluxe Theater as part of the partnership between NBOTB and JP Morgan Chase focused on strengthening the commitment to closing the racial wealth gap by providing more opportunities for minority business owners. National and local banking leaders come to the 5e Ward to host a workshop with community entrepreneurs to learn, connect, collaborate, impact and inspire each other.

According to the U.S. Small Business Administration (SBA), a significant portion of family wealth resides in business ownership, so business ownership is now considered the “second best option” for creating the wealth. This is why NBOTB prioritizes contracts with local minority business owners. The goal is to both entertain and enrich the local community.

NBOTB’s mission is to enhance exposure of Historically Black Colleges and Universities (HBCUs) and their marching bands, the roles they play in educating aspiring musicians and developing our future leaders. Event organizers generated over $700,000 in scholarships for participating colleges and universities. The competition is an iconic tradition, not only among HBCUs, but also as a staple of American culture. NBOTB was created to be the best kick-off to the fall marching band season by featuring new performances from the best marching bands in the country. It provides unparalleled exposure to HBCU marching bands and appeals to a wide range of age groups and socio-economic demographics.

NBOTB will once again support local minority-owned businesses this year ahead of NBOTB 2022, which will take place on Saturday August 27 at the NRG stage.

NBOTB organizers may be made available to discuss these initiatives for on-camera interviews with television news media in the Houston market and for some Zoom-based interviews with media around the world.

For more information on the NBOTB, visit https://www.nationalbattleofthebands.com/.

About the National Battle of the Bands: Enhancing the exposure of historically black college and university marching bands, while developing students through music and education, the NBOTB is an annual music showcase. The National Battle of the Bands’ mission is to enhance exposure of historically black colleges and universities (HBCUs) and their marching bands, the roles they play in educating aspiring musicians and developing future leaders. Event organizers generated over $700,000 in scholarships for participating colleges and universities.

Media Contact:
Derek D. RossNBOTB
[email protected]
919-423-5617

SOURCE National Battle of the Bands

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