Oscar winner and internationally renowned music composer AR Rahman may have cast his magic on millions of fans around the world, but he certainly failed to impress the people of Telangana with his latest song about the Bathukamma festival, the flower festival centered on women in Telangana.
Rahman, teamed up with Tamil and Mayalayam director Gautham Vasudev Menon, to produce a video song for the Bathukamma festival for Telangana Jagruthi, a cultural wing of Telangana Rashtra Samithi directed by MLC Kalvakuntla Kavitha.
The song, which aired at Kavitha’s residence on Tuesday night on the eve of the Bathukamma festival starting Wednesday, was uploaded to YouTube. As the song was composed by famous music composer Rahman, it was highly anticipated by people.
The song was, without a doubt, a piece of classical music and was perfectly illustrated by Gautam Menon, but it failed to connect with the Telangana audience. The song, written by Telangana lyricist Mittapalli Surender, lacks the Telangana folk touch and lacks local slang.
Uthara Unnikrishnan, a Tamil singer who sang the song, couldn’t match the voice of the local Telanganites and failed to impress them. The song was choreographed by National Award winner Brinda, but it seemed completely out of place for Telangana.
The song was photographed at Bhoodan Pochampalli on the outskirts of Hyderabad for four days, but it looked completely artificial.
âIt looks like a celebration in a Tamil Brahmin family, rather than a community festival in a Telangana village,â said a Telangana poet.
âIf a foreigner watches this video song on YouTube, there is every reason to fear that this is how Bathukamma will be celebrated in Telangana. In fact, Bathukamma is not a song and a dance; it reflects the life of Telangana and the family ties in the villages. It’s completely missing from the song, âsaid another analyst.
Since its YouTube launch on Tuesday night, there have been a lot of social media trolls about the song.
“It is unfortunate that Kavitha, who was the Bathukamma brand ambassador, completely spoiled her image with this song, despite spending Rs 3 crore for the same,” said a Telangana executive.
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