Selena Gomez Announces New Mental Health Campaign, ‘Your Words Matter’


“Your words matter.” These words are at the center of Selena Gomez’s recently announced mental health campaign, which focuses on the importance of language.

The pop singer-turned-actress, who is a long-time mental health advocate, shared details of the new campaign, dubbed Your Words Matter, on her Instagram page on Sunday (May 1). The initiative is a partnership between Gomez’s makeup company Rare Beauty and Mental Health First Aid.

“Words can be a barrier for people seeking help and increase the stigma associated with mental health,” Gomez wrote. “Many of these words have long been normalized and accepted for far too long, but it’s time we raised awareness about the words we use…because they matter.”

“I am proud to launch Your words matterour Rare Impact by Rare Beauty x Mental Health First Aid educational campaign on how to talk about mental health,” she continued.

Along with the post, the 29-year-old posted one of her Tik Tok videos in which she says “Sometimes I read a text and think, ‘what a psycho (beep)'” as an example.

“Even in my own video, I now realize that my words matter and can have a powerful impact,” she continues. “Like all of you, I am learning every day. We can slip up, and that’s fine, what’s important is that we try to do better and that we give each other compassion.

Rare Beauty also offered tips on Instagram to focus on “person first” language. The message offers examples such as saying “person who has bipolar disorder” instead of “bipolar person”.

“The words you use have more power than you think,” Rare Beauty shares. “They can increase the stigma associated with mental health, which can prevent people from seeking the help they need. When we recognize that our word choice matters, we can have a positive impact on those around us. Whether you’re sharing or replying, it’s important to be careful with your word choice. »

Last year for Mental Health Awareness Month, Gomez launched the Mental Health 101 campaign. In 2020, she founded the mental wellness website called Wondermind. On the site, she opened up about her own bipolar diagnosis.

In September 2019, Gomez won the McClean Award for Mental Health Advocacy.

Photo by Kevin Winter/Getty Images for Global Citizen VAX LIVE


Comments are closed.