Bombay (Maharashtra) [India]September 9 (ANI/NewsView): Fresh off the hit of her internationally acclaimed single “Top Guy” which amassed 2.7 million views, Swiss-based singer-songwriter of Indian descent, Ridi has released his highly anticipated brand-new single ‘Merry Go Round’ via PRO Music.
The track was produced by industry veterans; German dance music producer Mousse T, who is a Grammy nominated producer, and has created three decades of hits including Tom Jones’ hit song “Sexbomb” and British Indian music producer Diamond Duggal who also produced Shania Twain’s 11x platinum album ‘Up!’
The eclectic new single written and performed by Ridi is a dynamic earworm that tackles themes of identity, cultural diversity and core life experiences. Intertwining groovy Indian beats with catchy pop-funk melodies and upbeat lyricism, the single is poised to become a chart-topping radio anthem this year.
The accompanying music video aesthetically captures culturally rich and colorful visuals of historic castles in Ridi wearing traditional Indian clothing, which serves as a fitting ode to the artist’s cultural lineage. The impressive production was co-directed by the creator of the famous music video for Major Lazer’s “Lean On” and DJ Snake.
Commenting on his latest offering, 18-year-old pop artist Ridi said, “Heartache, loneliness, love, joy and many other feelings are all emotions we experience from a young age and , ironically, the same emotions we feel when we’re older too. So in essence, we’re all just living on a ‘merry-go-round.’Merry Go Round explores the circular nature of life and the fact that regardless of our age, whatever phase of life we are in, what we are going through and what difficulties we face, everything comes back in different ways and with different complexities. We can choose to forget who we are for a while and Rather explore the world around us, but in the end, we will always remember who we are inside, and that no matter what, no one can ever break us.”
The latest release comes as Ridi prepares for the release of his debut EP next summer.
Ridi’s love of music began when she was around 8 years old, followed by formal training in classical music, jazz and opera. Ridi is quickly establishing himself in the South Asian community as a singer-songwriter to watch with articles in international publications such as Rolling Stone India, Vice Magazine and Cliche Magazine. Alongside his music, Ridi has a keen interest in academics and is studying engineering in London.
She is also a grassroots anti-bullying activist who successfully launched the world’s first youth-led anti-bullying platform called “Stop The B”, which empowers young people to open up about cyberbullying in a context growing concern about the insidious effect of social media. on adolescent mental health. The platform has received huge support from celebrities, including international footballer Ronaldinho. In 2021, she became the youngest speaker at the United Nations Global Anti-Bullying Forum.
This story was provided by NewsSee. ANI shall in no way be responsible for the content of this article. (ANI/NewsView)