Sting sold his catalog to Universal Music Publishing for around $300 million.
The 70-year-old artist, who first rose to prominence in the late 1970s and early 1980s with The Police before going solo, has had one of the biggest catalog sales of an artist to date, following the sale of Bruce Springsteen to Sony Music Entertainment for $500 million. in 2021 and Bob Dylan for around 300-400 million dollars with Universal Music Publishing, in addition to all his recordings at Sony for around 150-200 million dollars, in 2020. Other artists like Tina Turner, Paul Simon, Stevie Nicks, Neil Young and Mötley Crüe also have eight- or nine-figure deals.
The deal, under Universal’s music publishing division, Universal Music Publishing Group, covers Sting’s entire songwriting catalog, including police hits like “Every Breath You Take.” and “Every Little Thing She Does Is Magic”, and his catalog of solo work with hits like “If You Love Somebody Set Them Free”.
“It seemed natural to bring it all together in one house of trust,” Sting, real name Gordon Sumner, said in a statement. “It is absolutely essential to me that all of my professional work has a home where it is valued and respected. Not only to connect with longtime fans in new ways, but also to introduce my songs to new audiences, musicians and generations.
The deal combines Sting’s back catalog, which was previously with Sony Music Publishing, with his music with Universal Music Publishing.
“We are honored that by choosing Universal for its music publishing, all of Sting’s work as a songwriter and recording artist, from the police to his solo work, will all become part of the Universal family.” , said Sir Lucian Grainge, Chairman and CEO. executive, Universal, in a statement. “It’s a responsibility we don’t take lightly.”
Photos: Mayumi Nashida