The Effects of Taylor Swift’s Album Reissue in Dollars and Cents


A year after Taylor Swift dropped her first Taylor’s version— the re-recorded versions of her first albums — the singer is more watched and listened to than ever. Dauntless (Taylor Version) was released in April 2021 after Swift was unable to purchase her masters of songs produced under Big Machine Records. And in a frenzy, his fans supported and streamed the re-recorded album over the 2008 original.

But how does this attention affect Swift’s livelihood? And what is his net worth now?

Taylor Swift’s current net worth and the hype about re-released albums.

Swift has an estimated net worth of $400 million, according to the Celebrity Net Worth website. His wealth grew through his nine studio albums and two re-recorded albums with over 200 million records sold worldwide. Eight of her songs have reached No. 1 on the Billboard Hot 100 charts and she has 11 Grammys to her name (at the time of this writing).

After her dispute with the label, then Big Machine CEO Scott Borchetta sold Big Machine Label Group LLC, which included Swift’s music catalog (Taylor Swift by Reputation), to Scooter Braun for $300 million in 2019. Swift was left out of the deal entirely, but it spurred new projects from the singer-songwriter.

One of Swift’s first profitable decisions after the Borchetta/Braun deal was to sign with Universal Music Group’s Republic Records. This new deal gave Swift the royalty rate of 50% or more on her new music as opposed to the 10% to 15% she likely had with Big Machine, as reported by Forbes.

Another bold and applauded move by Swift was to re-record her first six albums. After his release from Red (Taylor’s version), Swift broke the record for most listened to album in a day by a woman and most listened to woman in a day. Shortly after breaking that record, Swift broke another record: “All Too Well (10 Minute Version) (Taylor’s Version)” went down in history as the longest chart-topping song. Swift’s song nudged Don McLean’s “American Pie” for the title.

Red (Taylor’s version) ended up seeing a total of 90.8 million global streams in one day to break Spotify’s record. Also, this number exceeded the number of streams that folklore completed in one day, which still represented an impressive 80.6 million streams.

We know very well that the Swifties stand together.

The success of Swift’s release also lent itself to her touring success. The singer/songwriter has amassed most of her wealth through her various tours over the years. His first concert tour for her Without fear album grossed $75 million, and her 1989 world tour was the highest-grossing tour of 2015 according to Business Intern.

To top it all off, in 2018, Swift’s Reputation Tour broke the record for the highest-grossing US stadium tour in All the time. Swift beat The Rolling Stones’ A Bigger Bang Tour for the title and raked in $345 million in 38 shows. This amount is divided into nine million dollars per show on the Reputation Tour.

It literally pays to be popular.

Odds and ends that amount to millions

In addition to her music and touring, Swift has earned millions of dollars in brand sponsorships and partnerships. A few of his endorsements include partnerships with AT&T, CoverGirl, Verizon Wireless, Diet Coke, Keds, AirAsia, Qantas, Sony Electronics, and Target. Additionally, his tour documentary, miss americandistributed by Netflix would have been a multi-million dollar deal for Swift.

We also can’t forget the ever-present and evolving Swiftie merchandise. According to Business InternSwift earns “$17 per ticket on merchandise sales.”

real estate magnate

Swift owns approximately $90 million in real estate, including $50 million in New York properties. The singer has homes and apartments in Nashville, Rhode Island, New York and Los Angeles.

Well done, Swift. Good work.

Photo by Dimitrios Kambouris/Getty Images for the Rock and Roll Hall of Fame


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