DUBAI: SALT, the popular food truck, opens in the Saudi capital for the 2021 Riyadh season, which runs from October 2021 to March 2022.
The metallic food truck illustrated with burgers, ice cream cones and a salt shaker is the brainchild of two entrepreneurs, Emirati Amal Al-Marri and Saudi Deem Albassam. Founded in 2014, SALT revolutionized and legalized food truck concepts in the region – the two women single-handedly propelled Dubai’s food truck movement with their avant-garde restaurant.
The founders told Arab News about their latest foray into Saudi Arabia, just in time for Riyadh’s season.
“SALT being a lifestyle movement, we always aim to stay away from places that will only serve food and target a destination that offers an experience. Therefore, we have chosen to be a part of 1st Golf in Riyadh Boulevard – a new kind of sport that we are excited to be a part of and serve our salters.
“We are very happy to celebrate and enjoy the season with our salters,” added the founders, referring to Riyad Season’s busy schedule of events.
The Gulf-born restaurant has reinvented the way people experience food while filling a major void in the gastronomic landscape and attracting tourists from all over the world.
Before establishing permanent sites in Dubai, Ajman and Abu Dhabi, SALT was always on the move. It was initially launched as a social media campaign – social media users looking to refuel had to follow @FindSalt on Instagram to find out where the truck would be parked, rush to the undisclosed location and take advantage of the fresh and top quality food from the catering project. , locally sourced wherever possible, take out.
The restaurant has delighted Saudi fans in the past by bringing a pop-up concept to the capital and Dammam, featuring SALT Camp and SALT Island respectively.
A SALT restaurant is also located in the Riyadh Park shopping center.
“We have a very strong (base) of loyal Saudi followers who appreciate our concept of enjoying the simple things and are always curious about where the next SALT is,” the founders said.
SALT celebrates casual yet delicious street food. Think succulent beef and chicken sliders, refreshing lemonade and mouth-watering ice cream cones to satisfy any sweet tooth, with the owners adding that they “always tailor the experience to the destination we’re in.”